Path Of Men

You can get 99% of the money, women & status of a $10M net worth while making $15k/mo if you exploit one flaw in the human brain

The average human is mentally incapable of seeing nuance

They don't see gradients, percentages or middle ground. Their brain is a binary switch that only reads 1 or 0, true or false, yes or no

Look at how a normal person judges you in 3 seconds:
- Rich or broke
- Jacked or fat
- Tall or short
- Authority or random brokie

There is no "he's 74% rich" or "his offer is 88% optimal" in a normal person's head

This is why autistic guys who try to optimize one thing to 1000% get lapped by guys who understand binary perception

Take fitness. A guy who is 6'0, 200 lbs at 12% body fat already flipped the "Jacked = YES" switch for 99% of the population. Going from 200 lbs lean to 250 lbs stage-ready takes 5x the drugs, ruins your organs & costs 4 years of your life... for 5% extra perceived status

Take lifestyle & women. A girl cannot tell the difference between a guy netting $20k/mo who leases a $1,200/mo Porsche & takes her to a $350 steakhouse vs a guy with $15M in treasury bonds. Both of them just register as "Rich = YES" in her head (except the $15M guy who dresses like a tech nerd in a Honda registers as "NO")

Take marketing & sales. You do not need a 1000% revolutionary product or a 40-page sales letter to close $10k deals

A buyer's brain is just looking for the fastest excuse to say YES or NO:
1. Do you have 5 screenshots of normal people winning? (Proof = YES)
2. Do you talk like a guy who doesn't need his money? (Status = YES)
3. Is your offer simple enough to explain in 2 sentences? (Clarity = YES)

Do you realize how much time you waste trying to go from 85% to 99% on shit people already said "yes" to?

Rich marketers & powerful men don't max out one stat until the returns go negative. They find the minimum threshold that triggers a "YES" in the average human brain, check all 5 boxes at 80%, and print $$$ while the perfectionists are still in the lab

Only after flipping the switch to YES can you focus on getting it to 100%

If you want unique ideas, you need unique experiences.

There is a reason the guy who built the world's most valuable company (Apple) tripped LSD, became a hippie, only ate fruit, and wandered India for 9 months before starting the business.

If he followed a conventional path, he would never have accessed the strange states of consciousness that preceded the insights and vision that brought Apple into reality.

The more unique the experiences, the more unique the ideas. Jobs is a perfect example of this.

If following a linear path were the way to create astronomically successful businesses, then Harvard, Yale, and Stanford would produce thousands of unicorns every year. But they don't. The students who build these companies are the ones who drop out.

To create something non-linear, you must go non-linear yourself.

Love this quote from the DUNE series: Semen retention is the KEY